Plenty is a vertical farming investment company. Here are a couple of links to articles that describe it:

The first is more optimistic (as seen from Plenty’s perspective) than the second.

Here is what I’ve learned.

Upstart (or is it startup?) Plenty is a knowledge based enterprise.
Artificial intelligence is its most fundamental tool.
Hiring people is not a high priority.
Plenty has USD 200 million in owner equity.
Investment target, every city with a population over 1 million. (500 farms)
One key technology is LED lighting.
Primary farming method is hydroponics.
Primary investment object is a 10 000 m2 vertical farm.
Each farm will produce 2 000 tons of food, annually.
Each farm will be 350 times more efficient than land based farms, for some products.
Water consumption is 1% of land based farms per kg prodused.
Major savings coming from reduced transportation costs.
It takes 30 days from construction start, until a farm is ready to produce.

For further insights read the articles.