While 40 000 school children held a strike for the climate last Friday, 2019-03-22, The Norwegian Broadcasting Corporation published a chronicle by Norwegian Prime Minister Erna Solberg, where she tried to respond to the students’ criticism.
Tried, but failed. In the chronicle, Solberg shows that she does not realize at all what the climate strike was about. “We must listen to your ideas,” she concedes. Unfortunately, listening was not one of the objectives of the strike. Rather, it was “Enough talk – we demand action!”.
Alternative advertisements? That is what happens when someone usurps paid advertising space that would normally be used to promote Coca-Cola, or other fine products made by multinational corporations. Fine products that, unfortunately, may not be all that healthy for individuals, humankind or the planet. Alternative advertisements promote an alternative vision. All that is needed is a large sheet of paper, some felt pens, and tape.
Yes, there is a positive side to multinational advertisements. I thought they were so obvious that there was no need to repeat them, here. First, there are dividends paid to shareholders. Second, there are bonuses are stock options, paid to the most senior executives.