My polite friends tell me that I have no taste. My honest friends tell me that I have bad taste. After this post you can judge for yourself.
There are times when I want to opt for the conventional. Over the past decade I have considered having a vehicle stationed in North America for holiday use. Almost always that vehicle turns out to be a Toyota Matrix.
2004 Toyota Matrix in Solar Yellow (Photo: GTcarlot.com)
Unfortunately, most of the time something that conventional has only limited appeal. Yes, it would be good on holidays, but for me a car is an enlarged business card. When you show it to someone they should gain some insights into your personality. My adrenalin junkie persona seeks thrills elsewhere in the automotive landscape than a Toyota Matrix.
I have true affection for the Renault 4L (pronounced, Quatrelle), in hindsight. During the first two decades the Renault 4 was produced there were always other cars that seized my attention, such as a Karmann-Ghia. That said, the Renault 4 was the very first hatchback ever made, and ultimately 8 million were produced.
Renault 4 (Photo: renault4.plus.com)
Despite rumours to the contrary, I have never had the same affection for the Citroën 2CV, a four seater passenger vehicle. That is because in one’s youth people are attracted to two seater vehicles. A car was primarily a device for transporting up to one girlfriend. As a need for speed and sports cars grew less important, my preferences changed towards more utilitarian vehicles, in particular the Citroën Fourgonette and its successor the Citroën Acadiane.
At this point it should be pointed out that we did acquire an updated version of a Fourgonette, a five-seater Citroën Berlingo Multispace. This is probably my favourite vehicle of all of the cars that I have owned.
Enter Méhari
Hopefully, this is a picture of the Méhari camel. (Photo: Jonas Ardö)
Yes, this is a Méhari camel. Very nice, I’m sure. A fast, saddle camel used in competitions. However, this isn’t what I was thinking of. My mind was more vehicular, the Citroën Méhari.
This is an example of a vehicle as business card. When a Landrover 88 is just a little too upscale and far too reliable, the Citroën Mehari brings motoring down to earth, and then buries it in a hole. The above shows the vehicle as it was made in 1969, complete with plastic composite body.
The two photographs, below, show the Méhari’s interior, and the utterly simple controls used.
No one can dispute the utilitarian nature of this vehicle and its dashboard. While there may be discussions about the lack of safety features including seat belts and head rests, no one can dispute the claim that this vehicle is minimalistic.
Unbelievable as it sounds, Citroën was not alone in producing for this utilitarian market. Competition came in the form of a Mini-Moke, based on a very British Mini 850. Moke is an obscure/ obsolete term for another beast of burden, the donkey.
A 1984 Mini-Moke, made in Portugal. (Photo: DeFacto 2006-10-15 at the Alec Issigonis centenary rally at the Heritage Motor Centre, Gaydon, UK)
Fortunately, for both the environment and passenger personal safety, neither the Méhari nor the Mini-Moke are being made.
We are in an age of electric vehicles. The Citroën e-Méhari is a battery electric. It is unavailable in Norway because Citroën Norway refuses to sell them! Their blessing is needed because unlike many other EVs, e-Méhari owners are required to rent battery packs on a monthly basis.
The interior is very attractive, but there are very few safety features. For example, air-bags are entirely missing. The e-Méhari, as depicted here, is an unsafe vehicle. It can be argued that it is immoral to make production vehicles that lack basic safety features known to save lives.
In 2017 the interior was changed to provide a few more controls. One change was replacing a gear lever, with three buttons: forward, neutral and reverse.
2017 Citroën e-Méhari interior with just a few more control buttons.
The 2018 Citroen E-Méhari all-electric is iconically styled. It is no longer just a four-seater cabriolet. While retaining much of its 2017 appearance, there has been a generational leap in terms of equipment, comfort and versatility. The Hard Top version features side windows and an opening rear window. It is beginning to look like a real family car. The new dashboard is new and features body-coloured trim. There are also new seats with Easy Entry access to the back seats. Safety equipment includes steel roof bars and 4 airbags. Designed in Paris and produced in Rennes, it is the first electric vehicle to earn “Origine France Guaranteed” certification. In terms of electrification, it has a more powerful 166 Nm electric motor, and improved range, at 200 km.
2018 e-Méhari interior. While there are several additional controls compared to its predecessor, it is still relatively utilitarian. (Photo: Citroën)2018 e-Méhari Hard Top with fixed roof and windows. (Photo: Citroën)2018 Citroën e-Méhari tailgate and 85 litres of hidden storage space (Photo: Citroën)2018 Citroën e-Méhari in Yellow Submarine (Photo: Citroën)
The e-Méhari is available in white, turquoise, orange and yellow. It is 3810 mm long, 1727 mm wide and 1624 mm high, and has a 2431 mm wheelbase. This contrasts with the original Berlingo which was 4108 mm long, 1719 mm wide and 1810 mm high, and had a 2690 mm wheelbase.
Is this e-Méhari a suitable vehicle for a 70 year old man, who wants a simple car? It has to take him shopping (7 or 13 km away) or to the train station (20 km away) or to one of three other commercial centres (30 or 50 km away in one direction, 35 km in the opposite direction). Would it be more sensible for him to buy a runabout like a Renault Zöe? Unfortunately, I’m not sure that he ready to opt for the conventional.
2018 Renault Zöe, the sensible alternative to a Citroën Méhari, available in white, light grey, dark grey, black, blue and red. No yellow.
I have owned and driven a Mazda 5 since 19 October 2012. That is over five years ago. I still don’t know where all of the controls are located. Worse: I don’t really want to know, or to waste more time learning about the car. The little I have learned these past years, is that there is nothing intuitive about the location of most controls.
I might consider buying a new EV, but the vast number of control mechanisms is disuading me. Here is a photograph of the interior of a Hyundai Kona. I will not even bother to guess what all the controls are for, but will only mention that the steering wheel has 17 control devices, in addition to its ability to steer the vehicle. There are control devices everywhere, and owners have no choice in their placement.
A 2017 Hyundai Kona with control devices everywhere. (Photo: Hyundai)
This situation arises because automotive manufacturers are failing to design cars that meet the real needs of their customers. In plain words, they are not meeting my needs! I have never actually had a conversation with living people where anyone has expressed a need for more controls.
Below, is a photograph showing the maximum level of controlling devices I want in a car. I personally refer to this as representing my personal maximum level of control sophistication.
1966 Volkswagen Typ 1 (Photo: West Coast Restorations)
The controls of a 1966 Volkswagen Typ 1 include: a speedometer and odometer, with warning lights for oil pressure and battery charging status (output exceeds input); an optional fuel gauge; two knobs in the centre of the dashboard where the one closest to the steering wheel is for lights, while the other is for windshield wipers and washer; the radio has two dials, one for selecting channel the other for volume, plus push-buttons with pre-selected channels. Not visible in the photograph is a red button that activates 4-way flashers, and the ignition, where a key can be inserted to turn on, start and turn off the engine. Non-control items on the dashboard include an ashtray and a glove box on the passenger side below a hand hold. However, the button on the glove box is a control device. On the steering wheel there is a horn (silver coloured) and turn signals. Below the dashboard on the left is a device for opening the trunk. You will also see the gearshift lever (4 speed transmission plus reverse), and the emergency brake. Not visible beside the emergency brake on the floor are heating controls. Visible on the floor there are three foot pedals for clutch, brake and accelerator, respectively. On the door is a window winder, the window above this is a “quarter window” that also has its own opening device. There is also a mechanism to open the door that is not in the photograph. This vehicle is identical to one I had between December 1966 and August 1971.
This does not mean that all proposed EVs are as messy as a Hyundai Kona. Honda has a much more austere approach.
One potential difficulty with this Honda, is that the large screen will encourage increasing the number of virtual controls. Instead of spreading over physical space, they will spread over the vehicles virtual space. One advantage of limiting people to a small screen, is that it will be difficult for designers to add additional controls. Instead, they will be forced to focus on the most important controls.
Is there hope? One potential area of hope is the elimination of visual controls altogether, and to replace these with voice control. The advantage is that the vehicle will be at the mercy of the user. Users who master a larger vocabulary of reserved words will be able to have greater control over vehicle minutiae. Those without this mastery will be served defaults. It is a situation that could suit almost everyone.
This weblog post was updated 2021/12/21. to eliminate Weeds from the title. This post formed part of a Needs, Seeds and Weeds website that belonged to my daughter, Shelagh. In addition, other things are also out of date, or my opinions have changed. Apart from the title, updating the text to a block format and other minor formatting changes, the text above this paragraph remains as it was before. Any significant content changes are found below this paragraph.
What right does an individual have to be transported in an inefficient and heavy pod? This, and other strategic questions, are ignored in discussions about electric vehicles. Debate focuses on narrow tactical issues, rather than those of strategic importance.
Yes, vehicles are necessary, but not all vehicles are necessary. Electrification of vehicles is a necessary transition if the world is to avoid the calamity of global warming. Unfortunately, it is probably an insufficient measure. This means that very shortly one must come back to the initial question about individual rights.
Nations and Cities
Much of the debate about electric vehicles has been left to vehicle manufacturers, who have a vested interest in the status quo. EV1 developed by General Motors was a pubic relations dream. Everything about the EV1 was orchestrated to show the impracticality of EVs, except for the fact that the consumers who used them loved them. In the end, GM used all means at its disposal to destroy all vestiges of the EV1. They didn’t succeed.
General Motors EV1 the iconic electric car loved by everyone except its maker who tried to exterminate every EV1 made, and largely succeeded.
While vehicle manufacturers have their own particular strategies, these will have to be harmonized with those of nations and cities where EVs will be operated. California requires manufacturers to sell EVs in order for them to be allowed to sell environmentally dangerous vehicles. They do so at a loss. Both Norway and the Netherlands have stated that they will not allow the sale of new fossil fuel vehicles after 2025 and 2030, respectively. Many other nations are talking about 2040. The Paris Accord may force these and other nations to react before then.
Consumers
It would be easy to be a vehicle manufacturer, if one could ignore customer needs and desires. Unfortunately, vehicles still have to be sold. This means that consumers are concerned with such matters as net acquisition costs, that is the cost of a vehicle after any government subsidies have been taken into consideration, and operating costs, especially the price differential between gasoline or diesel and electricity.
This said, a mid 21st century consumer may not be a private individual. It may be a ride-share company or other consortium of investors. The riders in that vehicle may not just consist of a vehicle owner and her immediate family.
Types of vehicles
With a little good will, there are six types of motive power in use. ICEV = internal combustion engine vehicles, found in two variants, gasoline and diesel. In addition, there are: HEV = hybrid electric vehicles, PHEV = plug-in hybrid electric vehicles, BEV = battery electric vehicles, and FCV = fuel cell vehicles.
Unfortunately, there is no reason why any of these variants should exist in 2040. WPTEV = wireless power transfer electric vehicles, are the future, especially if they are equipped with auxiliary batteries for “last kilometer” use, and as a safeguard against grid disruptions. In the future, the term hybrid may designate a WPTEV equipped with a battery.
Market segment
The European Union has divided the automotive market into nine segments, referred to by as single letter. These are (with 2011’s market share followed by 2015’s in parenthesis, to closest tenth of a percent) – A: mini cars (8.7/8.8); B: small cars (26/22); C: medium cars (23/20.6); D: large cars (11/9); E: executive cars (3/2.7); F: luxury cars (0.3/0.3);J: sport utility cars (including off-road vehicles) (13/22.5); M: Multi purpose cars (13/10.5); and, S: Sports cars (1/0.7). This leaves (1/2.8) not reported. While other segments show some change, SUVs have almost doubled in quantity. This trend was not noticed in Norway, perhaps because SUVs have already been overrepresented. Further information is found here.
While some electric vehicles target luxury segments, many are for the 99%, segments especially A to C. Low-speed neighbourhood vehicles are largely electric. A large number highway speed A-segment vehicles are found, including the Fiat 500e, VW e-Up and Smart ED. Only a few B-segment vehicles, such as the Renault Zöe, are battery electric. Choice is further restricted in the C-segment, which is dominated by the Nissan Leaf. The Tesla Model S is in either E or F. J-segment SUVs, such as the Hyundai Kona, are just coming onto the market. The Workhorse W-15 pickup prototype, indicates that electric vehicles may soon enter this market segment.
Manufacturing strategy
Automotive manufacturers tend to concentrate on what they perceive to be their core competencies. They insource everything from electrical components to car interiors from specialist manufacturers, such as Bosch (electrics) and Faurecia (interiors).
Strategic decisions have to be made regarding manufacturing platforms, as well as product design
Platforms
There are two approaches to platforms to produce electric vehicles. Either one can produce battery electric vehicles on existing platforms, or design a completely new platform for electric vehicles.
Product design
There are, similarly, two approaches to electric vehicle product design. Either one can adapt battery electric vehicles to existing ICE designs, or design a completely new product. While an adapted battery electric vehicle could be produced on either type of platform, a new electric vehicle design would almost certainly require the use of a new electric vehicle platform.
Case study # 1 – Fiat-Chrysler
Fiat-Chrysler CEO Sergio Marchionne is an EV skeptic. In November 2009, he disbanded Chrysler’s electric vehicle engineering team and dropped sales targets for battery-powered cars, that had been set as it was approaching bankruptcy and needing government aid. Its electric car program had been part of the case for a USD 12.5 billion federal aid package.
As late as August 2009, Chrysler took $70 million in grants from the U.S. Department of Energy to develop a test fleet of 220 hybrid pickup trucks and minivans. Chrysler’s previous owner, Cerberus Capital Management, had set up a special division in 2007 called “Envi” as in, environment, to develop hybrid technology.
Chrysler announced in September 2008, that it was developing three electric vehicles and would sell the first of the models by 2010. In January 2009, at the Detroit Auto Show, Chrysler pledging to have 500,000 battery-powered vehicles on the road by 2013, including sports cars and trucks. By November 2009, Chrysler’s five-year strategy made no mention of electric cars. It was the only one of the six top-selling automakers without a hybrid offering.
In May 2012, Marchionne urged people not to buy Fiat 500 EVs because the company loses about USD 10 000 on every sale.
A 1957 Fiat 500 and a 2014 Fiat 500e
What actually concerns Marchionne is a fear that increased use of electric powertrains will lead to car manufacturers losing control to vehicle components suppliers. Yet, his head-burying approach will lead precisely to that outcome.
Case study # 2 – Volkswagen
Currently, Volkswagen uses MQB, Modularer Querbaukasten, translated as “Modular Transversal Toolkit” or “Modular Transverse Matrix”. It launched in 2012 for all VW Group brands, including Volkswagen, Seat, Audi and Škoda. It covers the A0 segment to the C segment. It is flexible in terms of powertrains and vehicle’s chassis. Larger vehicles use MLB, which stands for Modularer Längsbaukasten, translated as “Modular Longitudinal Matrix”. This was officially launched in 2012, but has its origins in 2007, with the Audi A5.
MQB and MLB are not platforms, but production systems for transverse and longitudinal engine vehicles, respectively, regardless of production platform, model, vehicle size or brand. There is a core “matrix” of components. A frequently cited example is their common engine-mounting core for all drivelines (e.g., gasoline, diesel, natural gas, hybrid and battery electric) of the specific approach (transverse or longitudinal). In each system, the pedal box, firewall, front wheel placement and windscreen angle are fixed. Otherwise vehicles can be shaped to fit any body style and size range. Results from this approach include reduced vehicle weights (which reduces vehicle operating costs) and allows different models to be manufactured at the same plant, reducing production costs.
The only problem with MQB and MLB is that they were eclipsed by Dieselgate, the Volkswagen emissions scandal, revealed in September 2015. The challenge is that while catalytic converter technology has been effective since the early 1980s at reducing nitrogen oxide in gasoline engine exhaust, it does not work well for diesel exhaust because of the relatively higher proportion of oxygen in the exhaust mix.
In 2005, there was disagreement at Volkswagen regarding the use of Mercedes-Benz BlueTec technology. If they had opted for this, there would have been no scandal. Instead, starting in the 2008, Volkswagen began using a common-rail fuel injection system that failed to combine good fuel economy with compliant NOx emissions. Already about 2006, Volkswagen programmed the Engine Control Unit to switch from good fuel economy and high NOx emissions to a low-emission compliant mode when it detected an emissions test. This made it into a defeat device.
Dieselgate forced Volkswagen to re-think its options. It lied and deceived consumers as well as environmental authorities. In order to claw back its reputation, Volkswagen decided to position itself as a leading battery electric vehicle manufacturer, but without a significant number of battery electric models to offer the public. In this new world, the driveline approach of MQB and MLB became obsolete.
Welcome Modularer Elektrifizierungsbaukasten (MEB). In terms of vehicle size this approximates that of the MQB, but is is restricted to electric vehicles. The MEB is optimizing axles, drive units, wheelbases and weight ratios for battery electric vehicles. It is focusing on the design and position of high-voltage drive batteries. battery. Its flat placement on the vehicle floor free up interior space. Other changes allow the dashboard to be more compact, the position of the centre console to vary, and provide space occupants in an autonomous vehicle to work or enjoy leisure.
Volkswagen has released a time frame for five EMB vehicles. The first will be the 125kW, 500km ID Hatchback shown at the Paris Motor Show in 2016. It could/should be available in 2019. Europe will be the priority market for this model. At the far end of the spectrum with a 2022 debut, is the ID Buzz. This has been a long journey for Volkswagen, which has been teasing the public with such a vehicle since 2001, when it presented a Microbus concept vehicle. The ID. Buzz was first shown at the North American International Motor Show, in Detroit, in 2017. It has potential markets throughout the world. The Buzz may also play a significant role in Volkswagen’s upcoming Uber rival, MOIA, launched in December 2016.
Volkswagen’s ID. vehicles based on MEB: Buzz, Hatchback, and Crozz (left to right)
MOIA was set up to redefine urban mobility. With offices in Berlin, Hamburg and Helsinki it aims to become a leading mobility service providers by 2025, including on-demand ridehailing and ridepooling services. It is investing in digital startups and collaborating with cities and established transport providers
Between these two vehicles, three other vehicles will be released. The next vehicle will be the ID Crozz crossover coupe. At 225 kW, it is more powerful, but will retain the same 500 km driving distance on a single charge. It will be available in Europe and China. The ID. Crozz was first shown at Shanghai Auto Show, in 2017. Perhaps the most important feature of the concept vehicle were the four roof-mounted laser scanners for autonomous driving mode, or in VW-speak, ID. Pilot mode.
After this come two additional vehicles with code names ID. Lounge and ID. AEROe. The Lounge could be a luxury car, possibly a promised Phaeton, whose second generation development was halted, then changed to an electric vehicle post Dieselgate. The AEROe could be a sporty four-door coupe.
In contrast to Fiat Chrysler, Volkswagen is focused on controlling its electric future.
This weblog post was updated 2021/12/21. to eliminate Seeds from the title. This post formed part of a Needs, Seeds and Weeds website that belonged to my daughter, Shelagh. In addition, other things are also out of date, or my opinions have changed. Apart from the title, updating the text to a block format and other minor formatting changes, the text above this paragraph remains as it was before. Any significant content changes are found below this paragraph.
Iconic car image, obtained by googling “iconic car”. 1953 Chevrolet Corvette C1 in San Francisco, California. Despite its straight-six engine and two-speed automatic transmission, it became an automotive icon. (image: Chevrolet)
Volkswagen is fortunate to have built several iconic vehicles. Most recently, the focus has been on a relaunch of its 1960s Microbus, aimed at buyers in North America, Europe, and China, and to be available in passenger and cargo models from 2022. It will be electrically powered, and autonomous.
The relaunch announcement was made in time for the Pebble Beach (California) Concours d’Elegance, where VW is trying to reconnect the Buzz with its predecessor’s easy-going California surfer reputation. VW’s North American Region CEO, Hinrich Woebcken, said,”This vehicle is the perfect balance between emotion, usability and sustainability, while also showcasing our technological leadership,The high seating position, cargo capacity, overall versatility and all-wheel drive option packaged into such an appealing design is just what our customers want from us. And it’s the perfect fit for the zero-emissions American lifestyle.”
Volkswagen wants to create a new icon, but what it is actually creating is a meme, defined as “an idea, behavior, or style that spreads from person to person within a culture” (Meriam-Webster Dictionary). It is a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. Gordon Graham (2002),Genes: a philosophical inquiry, p.196.
The challenge for Volkswagen, is that they are not in charge of their own memes. While corporations can to some extent manage their trademarks, brand names, copyright materials and even designs, memes have a life of their own. Managed correctly, a meme may evolve into an icon, but there are no guarantees.
I’d like to remind Volkswagen of their past, and encourage them to proceed with humility.
Dieselgate
Popular Mechanics described the Volkswagen emission scandal as “outright cynical deceit”.
The scandal emerged in September 2015. The short version of events, is that Volkswagen had intentionally programmed turbocharged direct injection (TDI) diesel engines to activate some emissions controls only during laboratory emissions testing. The programming caused the vehicles’ NOx output to meet US standards during regulatory testing but emit up to 40 times more NOx in real-world driving.
Volkswagen has admitted this dishonesty, and has taken measures to compensate some victims. For other victims, this admission comes too late. NOx emissions above set standards have “led to at least 38,000 premature deaths [annually] due to heart and lung disease and strokes. Most of the deaths are in Europe, where highly polluting cars are the main culprit, and in China and India, where dirty trucks cause most of the damage,” according to the Guardian.
Volkswagen has seriously damaged its reputation. It is not something that public relations can mitigate, at least in the short term.
Historicism
“Ask a friend what comes to mind when they think of Volkswagen. Odds on they will relate a story about an old air cooled Beetle or Kombi. A real enthusiast may conjure up an image of a Karmann Ghia. You don’t get many people rhapsodising about Passats or Polos (yet, anyway).” Ken Davis
In the noughties, car manufacturers wanted to control their own history. They especially wanted to dictate how the public viewed them, and to ensure that only certain opinions and information reached the public. Here are two stories, one about VW and the other about Ford, which undoubtedly resulted in a loss of goodwill, from influential stakeholders.
In a Club VeeDub blogpost,Ken Davis refers to the April 2002 edition of Hot VWs magazine, where it appears that Volkswagen of America wants to suppress its air-cooled heritage, including club use of logos, trade marks and vehicle images, such as Beetle images on club tee shirts or other merchandise. They may not advertise Volkswagen Parts but Parts for Volkswagen is acceptable, if Volkswagen is not written in a VW font. Volkswagen of America forbid dealers from selling any air-cooled parts, servicing air-cooled models or supporting clubs running events featuring air-cooled models.
VW Beetle. Image: Wendy Gabis
This Australian VW club also received a letter from Volkswagen of America demanding the club desist from use of the Volkswagen name and logo, and remove any images of air-cooled Volkswagens from its website. The club refused. It apparently has permission from both Volkswagen Group Australia, and the previous importers, TKM/Inchcape, to use the VW name and logo where appropriate, and has received financially support every year without exception since 1988. They conclude, “At least the US madness does not extend to Australia.”
Ford used a similar ploy some years later. The headline reads, Ford: Car owners are pirates if they distribute pictures of their own cars.
Josh sez [sic],”The folks at BMC (Black Mustang Club) automotive forum wanted to put together a calendar featuring members’ cars, and print it through CafePress. Photos were submitted, the layout was set, and… CafePress notifies the site admin that pictures of Ford cars cannot be printed. Not just Ford logos, not just Mustang logos, the car -as a whole- is a Ford trademark and its image can’t be reproduced without permission.
Flying Pigs Racing’s FORD Mustang. Photo copyright FORD. Image: Roadkill
So even though Ford has a lineup of enthusiasts who want to show off their Ford cars, the company is bent on alienating them. ‘Them’ being some of the most loyal owners and future buyers that they have. Or rather, that they had, because many have decided that they will not be doing business with Ford again if this matter isn’t resolved.
Cory Doctorow says that he got more information from CafePress about a law firm saying that images, logos and designs infringe on Ford’s trademarks. In 2008, BMC did not produce its annual calendar solely because Ford Motor Company claimed that they own all rights to all photos of Ford cars. So much for owner loyalty.
Volkswagen: From the Third Reich to emissions scandal
The Volkswagen past is never far from the Volkswagen present. The title of this section is the same title as a BBC report on the emissions scandal,written by business reporter Tim Bowler. It provides the following information about Volkswagen’s dark past.
1937: The company is set up by the Nazi trades union organisation, the Deutsche Arbeitsfront. Very few Germans owned cars at the time, and the aim was to create a “people’s car”. Hitler decrees that the car should carry two adults and three children at 100km/h (60mph) and that it should be cheap, costing no more than a motorbike to buy. Largely designed by Ferdinand Porsche, the KdF-Wagen (Kraft durch Freude, or “strength through joy”) has an air-cooled rear engine, torsion bar suspension, and an aerodynamic “beetle” shape that is important given its small engine.
1938: The company, initially called the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH, is renamed Volkswagenwerk GmbH.
1938: A factory is built for the company in the new town of KdF-Stadt, now modern-day Wolfsburg.Some 336,000 people subscribe to buy the car via a monthly savings plan but by the outbreak of war only a handful of cars are complete and none are delivered to customers.
1939-45: During World War Two civilian car production ceases and the firm switches to making vehicles for the German army, using more than 15,000 slave labourers from nearby concentration camps. It is a practice that is widespread among German firms during the war. In 1998, survivors file a lawsuit against VW, which sets up a restitution fund.
Memes
At the moment, the Volkswagen I.D. Buzz, is nothing more than a meme. Even before the product is sold, Volkswagen has a difficult task ahead. It must convince consumers that it is a reformed company.
A key ingredient here will be for it to provide evidence of its transformation process. It needs to provide stakeholders with progress reports on electrification and vehicle self-driving capabilities. Both of these should save innocent lives.
Electric vehicles currently available from Volkswagen use its Modular Transverse Matrix (MQB), an automotive architecture introduced in 2012. It represents a progressive step in technology that goes beyond the current platform principle, allowing efficient vehicle production.
However, this is essentially a stop-gap measure. For EVs to become mainstream, better production architecture is needed. In development since 2015, the Modular Electrification Toolkit (MEB) is being developed. Engineers need to determine the necessary characteristics of axles, drive units and other components. Decisions need to be made on wheelbases and weight ratios, and appropriate designs and positions for batteries. It is from this toolkit that the conception, design and production of electric vehicles will be made.
The development stage of its modular MEB architecture is now complete. This will underpin the group’s future dedicated electric vehicles: an hatchback (2020), a van (2022), and a compact SUV.
If Volkswagen’s MEB based electric vehicles are to become icons, then the company will need to ensure transparency is all aspects of its operation, from design through sales and service to end-of-life disposal of vehicles. It will need to enlist the help of its vanguard of evangelists, members of Volkswagen car clubs. It must learn to tolerate the public using images of its vehicles and appropriating its trademarks. In other words, Volkswagen must learn that it is operating in a social environment, where everything it makes, does and says is open to public scrutiny.
This weblog post was updated 2021/12/21. to eliminate Seeds from the title. This post formed part of a Needs, Seeds and Weeds website that belonged to my daughter, Shelagh. In addition, other things are also out of date, or my opinions have changed. Apart from the title, updating the text to a block format and other minor formatting changes, the text above this paragraph remains as it was before. Any significant content changes are found below this paragraph.
Volkswagen has just announced that it is considering building an electric rear-wheel drive version of its Beetle.
While the Beetle was an effective family mover, it was more utilitarian than elegant. The most charming rear-engined vehicle ever produced was the Karmann-Ghia. This was officially called a type 14, and it was made in coupé (1955–1974) and convertible (1957–1974) versions. Industrial designer Walter Dorwin Teague (1883-1960), founder of the Seattle design agency Teague in 1926, included the Karmann-Ghia in his list of the world’s most beautifully designed products.
Today, I’ve let my imagination run wild. I’ve given myself unlimited funding to fill a 10-car garage with 10 of my favourite vehicles. Just imagine the expensive machines I will acquire when price is no object!
Before you begin, read the description below and make a note of what you think my favourite vehicles are based on the following description, then compare with the answers below.
A French workhorse. No, this isn’t the pickup truck of that name, but a vehicle that will carry up to two people, and a Euro-pallet of materials.
A Canadian pickup made in Errington, British Columbia.
A Canadian sedan originally made in Delta, British Columbia. Production has now been moved offshore.
A Canadian sports car, to be made in New Westminster, British Columbia, starting 2019.
A Canadian three-door hatchback made in Saint-Jerome, Quebec.
A Norwegian car made in Uusikaupunki, Finland then in Elkhart, Indiana.
A Welsh utility vehicle made in Port Talbot.
An Italian supermini that is actually made in Toluca, Mexico.
A French city car rated best low running costs as well as second overall for ease of driving, out of 200 vehicles.
A German workhorse, that will be able to replace vehicle #1, when it arrives in 2023.
10-car garage suggestion for Grand Theft Auto (photo: Sat Saintsfan, 2016)
Original Citroën Berlingo, from 1996. A fossil fueler. (Photo: Citroën)
The Might-E Truck (photo: Canadian Electric Vehicles Ltd)
Dynasty IT, originally built in Canada, currently being produced in Karachi, Pakistan (photo: Leonard G., 2007)
The only sports car in the garage, An Electra Meccanica Tofino (rendering: Electra Meccanica)
ZENN (Zero Emissions, No Noise) (photo: Leonard G., 2007)
Think City in precisely the correct colour (photo source unknown)
Stevens’ ZeCar (photo: Stevens Vehicles, 2009)
Fiat 500 EV in New Westminster (photo: Brock McLellan)
Renault Zöe (photo: Renault Norge, 2016)
Volkswagen I.D. Buzz. “The most versatile and emotional electric car ever.” (photo: Volkswagen)
There is always a chance that one of these fantastic electric vehicles won’t be available. So, I have another in reserve, the GEM (Global Electric Motorcars) eLXD made in Fargo, North Dakota.
GEM eLXD working as a food vendor. (photo: Mario Roberto Duran Ortiz, 2009)
